“The success of the soft persuasion strategy of nudge communications is beyond doubt. It has raised (to date) £620,000,000 in tax revenues, increased payments of fines, reduced staff absenteeism, election turnout, improved school grades and even helped entire communities to positively re-evaluate the way they interact with their local authority”
Training Your Teams to Use ‘Nudges’
At Nudge our aim is to give your staff, the people who connect verbally and in writing with residents and stakeholders, the tools to engage at a much deeper level. By using nudges, they will see an improvement in both written response, in person and on the phone. Nudges will allow your communications to ‘frame’ every communication in a way that helps.
This is about bringing the value of neuromarketing to a local authority level. You will achieve a far reaching improvement by empowering your teams with the skills they need to get the response they want, right across departments, from revenue to education. Not just for your communications team or managers, these are skills that bring immediate benefits and, with the increased income, are a highly cost effective approach to improving revenues and results at your authority.