“How To Be 100% Sure That Every Sales Letter, Ad, Post, Email, Blog and Press Release Leaving Your Company is Laser Targeted, Well Thought Out And (Critically) Presents Your Business Exactly How it Should, No Matter Who Wrote it”…
So it’s understandable that over time, your marketing messages become disconnected from each other. Gradually, press releases don’t tell the full story, adverts and banners don’t really connect and push your brand forward…emails, posts, trade magazine adverts and articles…you get the picture…. all written by different people at different times for different reasons, start to cloud your message. That means, your customer, the only one that matters in all this, gets confused and left behind.
And, if your story won’t connect. If they don’t quite get it, they don’t buy.
Imagine if every time, anyone in your business, wrote a communication that connected with your customers…they had ONE pre-approved resource that made sure…100% sure…your company message was carefully targeted, engaging, persuasive and on-point, every single time”
A KMP is your companies Key Marketing Platform a ‘gp to’ document for everyone of your staff that gives them exactly the messaging they are looking for to create brand perfect emails, web pages, landing pages, direct mail and social content.
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Colleagues come and go. Staff move up, move down and move out. Teams change. It’s the nature of a busy company.
With a resource like that…
Your team would have no problem sending out messages that connected to your customers, because the messages were pulled from one place, just copy & paste. You would know that every person in the company was sending a consistent message that was pre-approved, without having to check edit, revise or review a single document.
How much time would the business save in rewriting sales letters, emails, proposals, press releases and adverts?
Just as importantly, your customers would see the same messaging time and again. reinforcing your company brand. Your offer, your ‘voice’
Here’s how it works…
Really this is about repetition. It’s about the same message connecting you to your customer. Every time they see your brand, the message is the same. and that’s the key to building and maintaining your business reputation. It’s about creating one ‘voice’ for your brand. Get that right and no matter how many people engage with your customers, no matter who leaves and who joins, you’ll relax knowing that the message your customers see, hear and read will always be the same.
This is about your business having a cohesive message regardless of what’s being created and who in your team is creating it. Written by a professional communications writer, this document forms the platform for every document that leaves the business. Your marketing message will instantly be much clearer, sharper and more persuasive.
You need one document. It’s called a Key Messaging Platform and it will become one of the most important documents in your business.
When everyone in your team is writing in the same voice, nothing is left to chance, Your prospects and customers become familiar with your brand and that builds the relationship.
Just reading the KMP gives new employees a lesson in who you are and how you present your business to customers. Learning this from the start means no more disconnected and confusing messaging going out to customers.
‘On the Fly’ marketing campaigns become easy when the content for landing pages, emails and adverts can be pulled from pre-approved sales copy and implemented in hours not days, so you get to split test faster, find the winners easier and build your campaigns much, much quicker.
Sales Teams Too...
The KMP gives your sales teams the answers they need too. From tag lines to product descriptions to value propositions, your sales teams will love the shortcuts it gives them.
PA's, Secretaries, Receptionists
By reading and learning the KMP, your whole company can quickly refer to key points when talking to visitors, enquirers and existing customers. The KMP voice will embed itself right into company culture.
The more your prospects see of your ads, posts, articles and press releases the more they will hear and respond to your message because repetition builds reputation.
From the first point of contact, by email or phone, from every advert to social posts and press releases your business benefits from your own Key Marketing Platform, All for an affordable one off fee
A Comprehensive Branding Document, Researched and Created for your Company by a Sales Writer Bringing 20 Years of Marketing Experience – For a One Time Payment of £197 Per Page.
Every part of the Key Marketing Platform is personalised to your business. I’ll review your marketing material, pull out the best bits, rewrite the parts that ‘almost’ work and create a marketing platform for your entire team. From the moment your they have a copy on their desk, your business marketing will instantly become more structured, clearer and (critically) more familiar to your prospects and customers.
Usually a KMP will be around 10 pages of marketing messages, tagline, headlines, call to actions and other useable information your team can refer to for years to come in length, so budget £1970 for the whole project.
I’ll need someone at your end who can help me get the story together. Someone to take ownership of the project. They can be junior in your business. Gaining experience in working with an outside consultant is always an interesting opportunity for junior staff. They get a buzz from the responsibility of being involved in such an important company project and I’ll guide him or her through the whole process. That means, if you choose, you don’t need to get involved until the final ‘sign off’.