Fixed Price ‘Done for You” Managed Marketing Campaigns

“Driving Your business forward is all about carefully planned and meticulously executed marketing campaigns”

Add our team of strategists, creatives, designers, copywriters,
& campaign managers to your team, for less than the cost of just one full time employee.


We have a fully experienced team in place, right now, ready to become your campaign team and help you build your business.

In a lot of companies we work with, the Marketing Manager works on the business of the day. Their role is all about preparing emails, blogging, booking adverts and sending out press releases.. Of course, your business needs that, it’s necessary to keep things ticking along. But for real business growth, there has to be a sustainable marketing campaign plan. You should know on any given day where your marketing will be focused, in the next quarter, the one after that…the whole year. You should be able to decide on a strategy to focus on proven markets or target a brand new market and have the expertise in place to plan and execute the strategy. It takes careful planning of the messaging, the email campaign scheduling, the landing page copy, and the series of sales emails that follow up on interest. Done right, a sales campaign has 47 ‘touchpoints’ before it even leaves our office to make sure it delivers the leads you need. Campaign planning and management is a job on it’s own. Specialists are expensive. Take your pick of any Marketing Campaign Managers for £36K+ (with the holidays, pension, office space, travel, medical, insurances and bonuses on top) Also, the recruitment and onboarding is a drawn out and expensive business. You know you need a marketing plan and you know too, that it’s a gamble. But it doesn’t have to be.

No recruitment costs, training periods, onboarding. No desk space, employment tax or holidays. No maternity leave, no pensions… just a phone call, a plan and we’re good to go. Interested?

My name is Jamie Sylvian, the Founder and Creative Director at nudge. I speak with Managers, CEO’s and Directors and their teams From Sydney to London to New York, I spend time on the phone with my consulting clients locking down strategies and plans for marketing campaigns. The things we work on, learn from, test and roll out transfers to my other clients, constant testing and development worth hundreds of thousands a year.

Some of my clients take the strategy and hand it to their marketing team. Their in-house team plan, schedule, implement and manage the campaign. Other businesses don’t have the resources in-house and are understandably wary of hiring new staff. It’s a big commitment, a big cost. So we came up with the answer that works for companies who don’t want to run to the costs of creating a brand new team.

A fully managed campaign team, outsourced to Nudge takes care of the strategy, planning and execution of your marketing campaigns, Giving you year round Hands free marketing for your business.


As your Marketing Campaign Strategists, we’ll work with the person or team at your business to identify market opportunities. From there, we’ll create a comprehensive marketing campaign with world class copywriters to take care of your messaging. We have an email system ninja to schedule the delivery, tracking, testing and reporting, web designers to create your landing pages and a campaign manager to see it all through.

As soon as that campaign is released out into the wild, we’ll begin planning the next one. A new market, a campaign to existing customers, an event, trade show or brand awareness project. You decide what you want, we make it happen one at a time, generating new customers for your business. As each new campaigns gathers pace, your enquiries funnel grows and every single lead is delivered to your sales team as soon as they become ‘hot’. If you have a CRM, we can deliver your leads straight into your sales funnel, where our comms writing team can create engaging, persuasive messaging for your business.

More information

We start each campaign with a team meeting online. Everyone involved in your marketing should be there. We’ll discuss (and document) what we want to achieve in the coming campaign, how to get there, the steps needed to get there and who in our team and yours will take ownership of particular parts of the plan. Everyone gets a say in the project. Everyone takes ownership. It’s a team effort.
From there, we reach an agreement for the campaign tasks and milestones and responsibilities are set out using a project management software so that everyone knows what everyone else is doing and can work together to get the job done, guided by a Strategic Marketing specialist with experience working with companies all over the world.
The nature of campaign management means we work with you on a quarterly basis. But (this is important) we understand that you need control of your budgets and this only works for you if it works for us. That’s why we don’t force a minimum period on you. We don’t tie you down in clauses and contracts. If we’re doing a good job, you’ll stick with us. If for any reason you’re not happy, you send an email and we finish at the end of the month. That means you are in control every step of the way.

We’ll agree a ‘success metric’ with you before we get started. and we’ll work together to surpass that every quarter. We don’t guarantee numbers of new clients, email open rates or things that are outside of our control. We’ll discuss expectations and move on from there.

Download and review our [download id=”5199″] and review the services we offer for campaign management.

Jeff Greenberg

“JAMIE, I’VE BEEN REVIEWING COPY FOR OVER THIRTY YEARS. FRANK JOHNSON (JOHNSON BOX), JIM RUTZ, GARY BENCIVENGA, MIKE PALMER AND MANY OTHER A+ COPYWRITERS AND YOU’RE UP THERE. YOU HAVE A GREAT STYLE”

Jg Associates New York City

FEES


Campaign Management is a monthly cost, that includes our entire team of , strategist and copywriter Jamie, Project Director Ciara, researcher and writer Linsky., Graphic Designer Bosko, Email systems Manager Mark and keeping it all together our Project Account Manager Jennie. A team like this based full time at your office and paid a salary would cost over £180K a year. The entire Nudge team are focused on your campaign for a fixed fee of just £2077 per month.

No PAYE, tax, pension, holiday cover or desk space to think about. One cost each month, one campaign every 6 weeks and a constant flow of new campaigns and leads throughout the year. (we suggest you don’t run campaigns in August or December, we’ll double up for September and January).

A good fit?
Like any service provision, you’ll be making a series of decisions when you talk to nudge. We are making the same decisions when considering if what we do, can work for you. We do not take on every client and we only work with X6 clients at a time.




Campaign Features

For one fixed cost every month, nudge will take care of your email marketing campaigns, from strategy to delivery. Each campaign sits within a 6 week window, meaning you can run a brand new campaign every 6 weeks to as many prospects as you like. We’ll take care of everything.

Important
For Campaign Management to work, you need to have a person or team in your business responsible for liaising with our team to collate projects, schedule, and work closely with our campaign team. Small owner operated businesses with nobody in a dedicated marketing and/or office manager role are not a good fit for this service because there are a ‘lot’ of moving parts in every campaign.
  • Connector.Connector.

    Strategy Consulting

    We’ll go step by step through the aims of the campaign,. You’ll receive advice on style, brand, data and messaging.

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    4 Awareness Posts/Articles

    Campaigns need awareness. We’ll write 4 campaign specific articles to be used on your website, Linkedin and any other Social sites you use.

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    2 Press Releases

    The Nudge team will write two attention grabbing press releases and supply them to your for sending out to your trade magazines,use on social and as general information documents

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    6 marketing emails

    These are the emails we’ll be sending out to your new prospects list. Written by our Founder and Head of Communications Jamie Sylvian, you’ll be sure of creating the right approach to every campaign.

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    3 Follow Up Emails

    When your prospects have clicked through and registered as a lead, they need some nurturing. We’ll write the emails that connect, engage and persuade.

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    Campaign Landing Page

    Based on the campaign strategy, nudge will create landing pages that convert visitors to leads, and every time someone registers, we’ll send you notification so you can follow up on your new lead.

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    Campaign Graphics

    Every campaign will need some pretty cool graphics to get noticed. We’ll take care of the imaging across the entire campaign materials, emails, landing pages, press releases and anything else in the mix

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    Data Sourcing & Testing

    We’ll work with you and our list Broker partners to source the best data possible for the campaign. You will receive data samples too, so you’ll know exactly the quality of the email data provided.

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    Email Delivery

    Once everything is signed off by you, your data will be loaded into our email marketing system and scheduled for delivery

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    Scheduling & Delivery

    After all kinds of testing, retesting and double checking, your campaign is ready to go on the date we agreed at the start. Your team will be aware, your processes in places. now all that’s left to do is click [send] and the campaign is under way.

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    Lead Delivery

    Every new lead is sent to you by email at the end of each day. You’ll know where the lead came from, their interest, pain points and needs. All you do is make sure your team follow up while our emails series keep them warmed up and ready to talk.

  • Connector.Connector.

    Campaign Reporting

    When the campaign is coming to an end, we’ll send over stats on opens, clicks and calls. Any metric you need to make informed decisions on the next campaign.


“Jamie is a creative with an excellent knowledge of web protocol and not just what looks good, but crucially, what works.”Alicja Zachucha, RSMTenon Digital Marketing Manager – London

Services f.a.q

Office Hours – 10am – 5pm Monday to Friday UK GMT


Nope. We focus on writing the words , creating the imaging and delivering the messages to your target market.
We use landing pages to generate leads and we pass the leads to you. The other stuff, SEO and web design, we leave to other creatives. But if your projects needs oth things to keep the moving parts working, we’re here to help with advice on the folks we have worked with and put you directly in touch, if that’s what you want.
This is important: A marketing Manager deals with the marketing needs of the day. Booking ads, checking sales emails, sending press releases. Our role is focused 100% the next campaign to drive your business forward. We don’t step into day-to-day marketing tasks that can be taken care of by your existing team.
Flattering, but a mistake. To get the job done, we have a team of writers, project managers and support team. There are a lot of moving parts in any campaign. While Jamie does oversee every project, he cannot always be project lead. You are in safe hands with the entire team.
Yes, you need to have your own CRM in place to receive sales leads and build the relationship with those leads. We create the landing pages and run split tests but the actual registration form that sits on those sales landing pages will come from your own CRM. When a prospect clicks on the email that we write and send for you, they arrive at a landing page, also created by us. Once they have clicked to receive further information from you they enter into your CRM. We may also have written the follow up communications and sent them over to you to set up on your CRM and schedule a series of emails that are sent automatically to your new leads.
If your response are low level and you can manage them manually by sending emails to individuals, you can still use Nudge for your lead generation. We will send a CSV of your leads after each campaign. We recommend though that you d check out simple CRM platforms.
Our role is to get the lead funnel going, to connect and persuade companies and individuals to register as an interested prospect (a lead) – From the moment they register, your sales process should fire up and get selling. If your proven approach is to call the prospect, we’ll ask for their telephone number in the sign up process. If it’s email (or both) we will collect email contacts and then via your CRM we will write the emails that your new lead received to warm them up. Once a lead has been generated they become a part of your sales process. We can advise on strategy and communications, but the telephone and follow ups we leave to your expertise of your market.
Whenever a prospect visits your website (as long as you have Google analytics set up) you can opt for our alert service to send a message by email to tell you which company has visited your pages. That means you have an interested party and you know exactly which pages are being viewed. Nice insight, right? Talk to us about our add on services
No, the webinar set up is taken care of at your end. Using services like GoToMetting makes setting up a webinar very easy. We will ask you for the HTML code for the sign up form that you get when you are setting up the event and add that to the landing page design we do for you.
We have two full-time copywriters on staff. Both have English as their first language and both are experienced in multi-channel messaging. Add to that our Founder Jamie Sylvian is considered an A+ copywriter in the marketing industry and will oversee every campaign messaging exercise that we take care of for you and you can be sure your communications are in good hands.
One campaign every 6 weeks – We understand you’ll want as many as you can get. But the reality of a campaign is that it calls on existing resources within your business. Your marketing team and your sales team will both be impacted by every campaign, so that needs to be qualified at the planning stage. You will build a funnel from that campaign (and the others that went before it) to expand your prospecting list.
We focus on digital marketing which means the messaging is a different style and voice to Direct Mail. However we can take care of all of your Direct Mail messaging, but outside of the Campaign team role discussed here. Feel free to talk to us about your Direct Mail communications needs.
Yes, we’ll write your press releases for the campaign. Each campaign has two awareness press releases built in. Of course, you can use the press releases content for blogs and social posts to. Once they are written, they are all yours.
We don’t do Social management. However, we can put you in touch with some fine Social Managers. Before you go down that route, talk to us about the real benefits or otherwise of social marketing. The truth is a lot of time, effort and money is wasted on Social, and we’re happy to guide you.
We are not web designers but we do work with a number of exceptional professionals all at great prices. Remember that we DO take care of landing pages and the entire messaging process driven to and from that page and usually that’s all you need to get leads. If your website needs a revamp though, talk to us for some ideas on branding and whether you are best served by a website or a sales funnel structure.
No. Our campaigns are set up to ‘look’ like your website, but we don’t touch your actual website. We tried it, it’s a pain in the you know what. So nowadays, we build out your landing pages on our own platform and redirect new leads to yours. You get full visitor analytics too so you’ll always know whats going on.
Not as part of the campaign. We take care of landing pages for each campaign and the emails that follow the campaign responders. We DO write all of the sales copy for the sales landing page/s and the thank you. For your main website, we can take care of the copywriting but copy of that nature is outside the scope of the campaign management agreement. Feel free to talk to us about our add-on writing services.
No. Your budget needs to take into account your marketing costs. We’ll certainly work with you to make sure that the ads are in the right place, on the best web and social platforms in an advisory capacity. But the budgeting and payment for the ads remains your responsibility.
Awesome! – we can schedule our team to write more, send more and build more for your campaigns. Let’s talk about it first.
WE suggest you cease campaigns for August and for December. We will still be working on campaigns for you, but we will set the ‘start date’ to initiate outside of these holiday periods where response is typically very low.
You sure can and it works both ways.

We both need to be a fit in terms of vision, expectation and work culture.

The Nudge team deliver, but, as we are based in different time zones so through our company culture, are actively discouraged from having a phone or laptop that pings incessantly out of office hours.

When we’re workin’ were’ workin’

We plan ahead enough to avoid last minute panics so your campaigns will be scheduled long before release date, to avoid errors.

We hope you’ll like our culture and the work we do, but if there is ever a misfit, we can wrap things up and hand you your files, images, letters, banners and anything else we have taken care of, so you can find a better fit for your needs.

No, we are not an SEO agency. We can however introduce you to SEO agencies that we know and trust. Keep in mind that as our campaigns are primarily driven by email, that reduces the needs for SEO dependent pages and messaging in a campaign. Before you spend money on SEO consider calling us for a chat.
All data purchased is your property and your cost. Your data is never used for any other client or campaign. We work with B2B and B2C data providers around the world and will happily advise on the correct data to purchase/lease/rent.
Absolutely! – If the email is a part of the campaign, we’re all over it. If it’s outside of a campaign, it’s back to you and your team. However….we can work with you on other communications for broadcasts and campaigns on a separate agreement (outside of campaign management).

Also, keep in mind that the moment we release an email or other communications, it’s yours and can be quickly repurposed for use in other parts of your business anytime you wish at no further cost.

You could be using emails we write for a campaign this month in your general marketing messaging for years to come. Yup. Cool.

If the advert is a part of the campaign, we’re all over it. If it’s outside of a campaign, it’s back to you and your team. However….we can work with you on advert designs for any part of your business for broadcasts and campaigns on a separate agreement (outside of campaign management).

And to save a few quid…
You can also reuse any of the campaign ads we create for your general marketing at no extra charge. Yup, you’re welcome.

We don’t do video in-house. But if video is planned to be a part of the process in a campaign, we will advise on what’s needed and connect with third party video editors on your behalf and advise costs to you before proceeding. We DO though write the video scripts for short videos (up to1 minute) as trailers and lead generation. We’re connected to some very skilled video folk so feel free to ask questions.
Yes, you will find that most campaigns do over run. The idea is to develop an ongoing list building strategy which means more and more campaigns building on each other. We do though work with one single campaign in each six week period so that the process of campaign building is manageable at our end too.
That’s not really possible. Time factors, offering, data quality, what your team do with the leads generated and a whole range of other factors go into the response rates of a campaign. Of course we will do our best with the messaging of each campaign but guarantees on responses are not available.
To serve you in building your leads, our focus is not on day-to-day marketing, it’s on full campaign strategy, design, execution and follow up emails. Day-to-day marketing tasks remain under your company control. It can happen, but if you or your team send marketing tasks that fall outside of our remit, we will respectfully send it back to you so you can redirect the task to the appropriate person. This means we stay focused on your campaigns, where we do our best work.
No. Because we focus on campaigns that doesn’t leave time for general PA or assistant work. We will respectfully return to you any tasks that are not directly related to or affecting the campaign process. If you are not sure, please feel free to ask, we’re a friendly bunch.
No problem. As each client is different we create a bespoke SLA based on needs. Send us a message via our ‘nudge us’ page and we’ll get an example copy over to you.
In advance of the next four week renewal cycle we send you an invoice with a payment link. Payment is to be received before the renewal cycle dates to ensure services are not interrupted. Simply click the link, pay and we’ll send confirmation and get on with helping you build your business.
Sure, book in a call using our ‘nudge us’ page or click the button below
It’s a nudge. We’d like you to read all our FAQ’s before calling us, making it quicker for you and require less time resource from us. By grouping FAQ’s people scan to their ‘preferred section’ first (fees, offers, SLA’s) and miss the other questions, which always come up eventually. By randomising all the questions, you tend to read more, learn more and have less need to phone our busy team, so calls are reduced and time saved for you and for us. It’s clever, this nudge stuff.


Jamie Has Trained, Advised and Written Psychologically Charged Sales Copy For …


  • campaign
  • globe
  • rsmtenon
  • brit gas
  • csw
  • 3rd sector
  • goodbye2debt
  • leb
  • propertybansko
  • uswitch
  • harrow council
  • casey
  • nottingham CC
  • steves
  • stanley gibbons
  • dods
  • rogues
  • thumbza
  • pprweek
  • hW week
  • bti
  • westminster
  • simon media
  • Creative Interiors
  • CIT Magazine
  • brent cc
  • teignbridge
  • GP week
  • ealing cc
  • trailsystems
  • optymyse
  • miller
  • planning
  • windpower
  • bexley
  • ends report
  • ends europe
  • ends bio
  • nashwarren

Jeff Greenberg
Jg Associates New York City

“JAMIE, I’VE BEEN REVIEWING COPY FOR OVER THIRTY YEARS. FRANK JOHNSON (JOHNSON BOX), JIM RUTZ, GARY BENCIVENGA, MIKE PALMER AND MANY OTHER A+ COPYWRITERS AND YOU’RE UP THERE. YOU HAVE A GREAT STYLE”

“Jamie is brilliant at getting your prospects to understand the real benefits hidden in your products. He is a breath of fresh air and to top it all his delivery rate is off the scale! Do your business a favour, call him today

Stephen Pace, Managing Director SJS Solutions Ltd (UK)

One of Jamie’s strategies made us the number one air conditioning company in the region. Jamie’s idea for focusing specific marketing pages to expats based on their language increased business by 42% and the flag image idea was genius in opening up a new market for us”Keith Bucknell. MD at Cooltec, Spain.

Testimonials

What Our Clients Are Saying About Us

“We’re embarking on a major launch through Australia. Big plans and challenges ahead. Since 2003 we’ve always had Jamie in our corner and recommend him and his team at bluenote”

Steve Howe
Australian Barbers Association

“Bluenote created an ‘in resort’ strategy to help our ski holiday makers have a great time in resort. The app idea generates positive feedback and has resulted in rebooking from day one”

Matt Bradwell
Bansko Chalets Bulgaria

“Jamie at bluenote wrote our entire book sales promotions (28 pages) and helped develop the strategy that launched it across the USA and Canada. How writing skills are amazing”

Den Miller
Author, New York

“Jamie is a creative with an excellent knowledge of web protocol and not just what looks good, but crucially, what works.”

~Alicja Zachucha, Digital Marketing Manager – London

“Jamie’s strategy, ideas and implementation grew our business to over 500 staff and exponential growth in the early start up phase of our business”
~ Lord George Milford Haven (ex)USwitch.com – London

“Jamie’s copywriting was the key to a new publication launch for our company”

~ D. Casey, Owner of Casey Research in New York

“Fantastic, many thanks indeed for your time and the “bonus” time you graciously gave us, the team were really animated and enthused!”

~ Martin Parker. Betvictor.com, Gibraltar

Talk to Nudge

“We are your partners in innovation, your storytellers, your digital architects. We help you tell your story with engaging conversations that connect to your customers using pervasive campaign strategies that stick”…




Sorry, our managed service is full right now

Send us a note, we’ll let you know when a space opens up.

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