Launched in 1968. Campaign magazine is owned by publishing powerhouse Haymarket Publishing.
In May 2016 Campaign is merging some of its ‘sister’ publications in the Haymerket portfolio into one online hardcopy / digital app publication focused on bringing the entire creative community under one brand.
Our task was to create a series of short messages that conveyed the changes, communicated the advantages to existing subscribers and to showcase the positive benefits that the changes would bring to the creative market.
Our focus was on the way that the marketing industry has changed (and we should know, we work in it every day).
To do that we created a series of headlines, short leads, bullet points and strap lines as well as the following advert concepts that can be adapted for on-line offline and social.