The Art & Psychology of an Insurance Prospecting Email
Today I was asked to rewrite an insurance company sales email aimed at reactivating old/cold leads.
The company sent over their current version and I re-wrote the messaging for them. Both versions are below.
First the original, then my re-write. Finally, an explanation of the neuro marketing and triggers used in the piece.
If you like the style of writing, I can take a full day on your marketing messages (more if you need it) and rewrite the way your company connects with enquiries and customers.
[THIS IS THE ORIGINAL LETTER I WAS ASKED TO REWRITE]
Apologies for contacting you out of the blue and I hope I’m not disturbing your day too much?
I have your company details on our system as it looks as though we may have offered you a quotation in the past – I have a contact name of XX XX?
I just wondered if you would be interested in having a quick chat about your current insurance processes to see if there is anything we can improve on for you whether it be service, price or policy cover?
If you could possibly let me know if this is of interest it would be much appreciated.
[END OF ORIGINAL]
Here is my version of the sales letter
It’s Chris from NAME Insurance in Torremolinos.
How are things in the expat bar business?
You may remember, I sent a quote for Public Liability Insurance over to Peter Brooks recently. So this is just an update to see how things are going and to remind you that we have a long history of saving money on insurance for expat businesses like yours.
Expat businesses like Toreador Car Hire usually come to us when the cost of their current providers have increased to the point where it’s time to look at an alternative.
We can often reduce cover, because being a UK based insurer, with access to the highest quality insurance products in the UK, we often have answers that are simply not available to locally registered businesses.
Also, like you, english is our first language. That’s so important because as you know, in matters of insurance and cover, you absolutely have to get things right the first time. With us, there are no language barriers, we speak your language.
Of course, our reputation and being here on the coast since 2005 is important too. When you need us, like thousands of other expats who have retired to the sun, we’re here for you when you need us.
So, are you absolutely certain that you are getting the best cover at the fairest price right now?
To be sure, to know you are getting the best deal, We have a number of bespoke options for businesses in the Torremolinos area.,
In fact, we insure 83 local businesses (as well as 5397 local households for car, home, funeral pets) who face the same challenges as you do every day, and like you need the peace of mind in knowing that if the worst happens, everything will be taken care of.
This week, I’m preparing quotes and I’d be happy (at no charge and no commitment of course) to tell you exactly what we can do for you and if we can save you money this year on your insurance.
Yes, I know….
Insurance is one of those ‘necessary’ things we get around to
when we absolutely must. But at Bluenote Insurance, we make it quick and easy to help you save money. So, to make getting your new quote as simple as possible, hit reply to this email and I’ll get back to you later today and tell you if (and exactly how much) we could save you on your insurance.
Remember, [NAME HERE} No cost, no commitment.
CLICK HERE NOW WHILE THIS IS ON YOUR MIND (Call to Action LINK)
You never know how much you’ll save until you ask.
All the best
PS: I’m on [telephone number] right now if you’d prefer to chat.