In the past year, 34,593 hotel owners, managers, developers and specialist architects from all corners of the globe have visited hotelnews.com, searching for suppliers just like [prospects name].

Original Version

Dear  NAME,

It is such a pleasure to see [client name] continuing to advertise and write editorial for PUBLICATION NAME and I hope you have received your copy of the book which I sent out in January?

In total 16,000 copies of PUBLICATION NAME have been sent out worldwide and our strong website attracts more and more users every year

As you did at this same time last year would you please re-new your PUBLICATION NAME presence?

In the spirit of customer  loyalty which we have enjoyed from  [client name] I am maintaining the price for the 4th year running at £2900 ( reduced from £3605 which is about to be the new rate card price ) and of course there is no payment for this till next year

My Version

Dear (Named Customer)

  • In the past year, 34,593 hotel owners, managers, developers and specialist architects from all corners of the globe have visited PUBLICATION NAME.com, searching for businesses just like [client name].
  • In the past month, 16,346 copies of our magazine have landed on the desk of key decision makers in the hotel industry. When they need new flooring, they reach for HotelSpec first.
  • PUBLICATION NAME connects the entire hotel industry. It leads conversations, it promotes debate and it introduces thousands of buyers directly to companies like [client name].

More importantly [NAME]…

It is the marketplace for companies that do business with the hotel industry. That’s why this year, 924 companies have, like you set out their stall on PUBLICATION NAME.com

[End Lead Sample]